ABB Grain’s history is steeped in grain sourcing, storage and distribution. Their Annual Report needed to reflect their diversifying operation, but also show that grain remained the key commodity for the company.
Slipperyfish was able to devise a solution which captured these key messages in a surprising way. The images were painstakingly built by hand – grain by individual grain. These illustrations are presented along with statements relating to the various areas of the company on double page divider spreads throughout the report. The distinctive design was used across a number of channels, including outdoor banners, direct mail and the web.