Adelaide Independent Taxi Services (AIT) was established in 1991, as the first and only taxi co-operative in Adelaide. It is owned and run by a co-operative of taxi owners and operators making it wholly South Australian.

Slipperyfish were brought the task to undertake a total rebrand of the organisation. The iconic 13 22 11 identity was developed and then updated on all taxis in the fleet, building, signage, advertising, marketing collateral and mobile app creative. A major undertaking with a very positive and memorable outcome.