JOANNA BRIGGS FOUNDATION

 

The Joanna Briggs Institute (JBI) is a charitable, not-for-profit health research organisation that aims to deliver the best available evidence to inform health decisions. Slipperyfish was tasked with the job to develop a new identity for a new era of the foundation. Working with the Board, Slipperyfish commenced a strategic approach to uncovering a tagline that then positioned the development of the new identity and supporting creative material.