Wicked Pizza entrusted us to develop their brand from the ground up. First up we decided to give the somewhat unusual company name a personality to match.


Slipperyfish achieved this by creating a cheeky, fun, and sometimes naughty, tone of voice. We created a brand identity, a brand message, store signage, menu boards, distinctive packaging and napkin executions, plus livery for Wicked Pizza’s eye-catching van.